Considering my love of chocolate and bookbinding, it was a no-brainer to work on a project inspired by and utilizing both. Five books, based on five flavors of Dove chocolate, were created. Text and title were chosen based on thematic elements that I found within the flavors and the text was arranged to tell a story of sorts. The result was a look into what messages a consumer could be receiving from Dove.
As Dove invites consumers slow down and take a moment to enjoy their chocolate, so I invited users to slow down and enjoy the books. Designed to be appreciated by the sense of touch and sight, each book is slow-moving and calm. They were first displayed as a part of a graphic design gallery showing of student work.
- Date: 03/25/2014
- Categories: print
- Client: Personal Project